Love. Set. Serve. Important tennis terms, yes? But also words that apply to the joy of drinking Bigelow Tea! As the US Open tennis begins in Flushing Meadows, New York, here’s a little discussion of what tea and tennis have in common.
Love. The term for “zero,” in tennis originated with the idea that tennis is played for the love of the game. And how does this apply to your cup of Bigelow Tea? Well, everyone loves it, of course! Raise your hand if you agree with the phrase (and the name of a tasty Bigelow herbal tea) “I Love Lemon!”
Set. Tennis matches are made up of sets. Winning in straight sets is a seriously great thing. And how does the word “set” apply to tea? That’s easy: Bigelow Tea offers an amazing range of gift sets to give the tea lovers in your life.
Serve. Possibly the tennis player’s most powerful tool is his or her serve. It’s how each point begins, and a serve that the opposing player cannot return is called an “ace.” In the tea world, serving tea is the final step in getting that mug to your eager lips. Serve your Bigelow Tea over ice in the summer for a truly refreshing experience.
Tea and tennis fans like @TeaForDummies appreciate a little tea with their tennis. So, as you enjoy watching the players at the US Open this year, brew up some Bigelow Tea and remember that tennis and tea make a perfect match!
Image by Carine06 via Flickr.com
Established in 2005, International Tea Day brings awareness to the tea workers’ contributions to the tea world and their working conditions. It has been observed annually on December 15. However, starting in 2020 it will take place on May 21. But, how exactly should one recognize it? Well, if you’re a business owner I would steer away from using this day as just another marketing opportunity. As someone in the marketing industry, I wanted to offer some other options that businesses, tea related or not, can take into consideration if they would like to honour International Tea Day.
I’ve been updating a spreadsheet on pu’erh prices on release for the past few years in order to get an idea of tea being offered to western consumers and any possible trends. The well-known popular narrative is that fresh pu’erh prices have gone up and this certainly seems true in the data. Last year the prices looked about the same as the previous year. And when and how much the price has gone up depends on how we look at this and there’s a handful of different ways to look at the data and options available (I do three here).