The painful process of discontinuing a tea….not fun but unfortunately a necessity. Each year we have the wonderful opportunity to create new and exciting flavors for our tea consumers. The receptivity to our new flavors over the years has been outstanding, whether it was with our Pumpkin Spice, Green Tea with Pomegranate or one of our newest AriZona teas that has the powerful antioxidant Acai in it. Our tea consumers have come to know that when we put our name on a tea, it is the most flavorful, freshest tea possible.
However, with all the fun work in creating and introducing new teas, we have to occasionally let go of our slower moving/slower selling teas because when a tea flavor reaches a certain point of sales, it becomes almost impossible to run a very limited quantity of teabags on our equipment. Then comes the hardest part of all…we have to share news with our wonderful consumers that a tea will not be produced any longer. Of course, with that decision, we make lots of really lovely people very unhappy. The letters, the phone calls, the emails come flooding in pleading with us to reconsider. We try very hard to take care of our faithful consumers and provide some of the discontinued tea through the website but eventually we get to a point where the tea is not longer available.
The reality is, we cannot make those passionate fans happy and that is not fun…We have over 80 beautiful teas and with that our warehouses would explode and our machines would revolt if we did not eventually let some of our slower moving teas retire to the Bigelow Tea “pasture.”
So for all you amazing fans that we cannot satisfy 100% by taking away one of your favorite teas…we are very sorry. Please know if we could, we would love to supply you with every tea you ever wanted from us, but that is not truly possible.
Thank you for loving those teas and I can only hope that you might find a wonderful substitute somewhere in our array of teas that makes you just (or at least close to “just”) as happy.
At least I can dream…
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