I love a brand collaboration that involves tea…
…especially when it’s one of my favorite airlines and a tea company I adore.
Remember our visit to Red Blossom Tea Company* in San Francisco? (On another note, we are overdue for SF trip!)
Cathay Pacific hired Red Blossom to create this customized tea package of a 2006 shou/cooked pu’erh.
It’s the Wild Leaf Lincang from Yunnan, China (where I was just last week…crazy how time passes).
It’s got a deep, malty sweetness, and a finish that just keeps going.
P.S. Unrelated, but a very lovely Sunday read ^-^
Established in 2005, International Tea Day brings awareness to the tea workers’ contributions to the tea world and their working conditions. It has been observed annually on December 15. However, starting in 2020 it will take place on May 21. But, how exactly should one recognize it? Well, if you’re a business owner I would steer away from using this day as just another marketing opportunity. As someone in the marketing industry, I wanted to offer some other options that businesses, tea related or not, can take into consideration if they would like to honour International Tea Day.
I’ve been updating a spreadsheet on pu’erh prices on release for the past few years in order to get an idea of tea being offered to western consumers and any possible trends. The well-known popular narrative is that fresh pu’erh prices have gone up and this certainly seems true in the data. Last year the prices looked about the same as the previous year. And when and how much the price has gone up depends on how we look at this and there’s a handful of different ways to look at the data and options available (I do three here).