Last week at dinner I had the pleasure to sit next to The Daily Tea contributor, Elyse Petersen at the 5th annual North America Tea Conference. What a fascinating person, and equally fascinating company she has created – Tealet.
Seen here with the 1st place award in the Japanese tea category for her Gyokuru green tea, Elyse has created a way for tea lovers to buy direct from small tea farmers all across the globe.
I love meeting people who have done something truly different, and pursue what they set out to do. For me, passion drives success. Starting in her native Hawaii, with her brother, just two years ago, Elyse began visiting small scale, artisan tea farmers in China, Japan, India, Nepal, etc. She offered them a way to sell their crops at a much higher price than the traditional local tea auctions, by selling directly to U.S. consumers through her Tealet.com platform, while the price to the consumer remains similar to most other sources.
She also insists on finding farmers who are passionate about growing good tea, not just making a living. It’s really a fascinating and unique enterprise: finding really great teas for us tea explorers, eliminating multiple middle men and putting more money back in the farmers’ pockets.
Most tea entrepreneurs buy from wholesalers, but now Elyse travels two months out of every year to build relationships with her farmer suppliers. As she puts it, she, “Eats, drinks, and sleeps with them and their families, sometimes on the mud floor of a hut, often for many days at a time,” to gain their trust, listen to their stories, and understand their lives.
It was a great dinner; I just wish it had been 6 courses not 3, so I could have listened to more stories……
Well done Elyse!
The tea market and the industry have made it clear that transparency is the way of the future – but what is transparency? I have been building a culture of transparency in the agriculture supply chain since 2010. At first I was a lone ranger; but now I see almost … Continue reading
Allow me to introduce you to your new favourite show to binge watch on Netflix. Kim’s Convenience is a CBC comedy about a Korean-Canadian family running a convenience store in downtown Toronto. The sitcom is based on Ins Choi’s award-winning play. The moment I began watching the show I instantly regretted not doing so sooner. I actually started watching Kim’s Convenience because of an interaction on this Instagram post that featured Janet, played by the hilarious Andrea Bang, chugging a mug of tea. Andrea Bang was born and raised in Burnaby, B.C and like her character, she grew up around tea. In fact, tea plays a huge role in her acting career today. At the tea table Andrea opened up about her childhood tea moments, her favourite steeps, which character from Kim’s Convenience she would share a cup of tea with and more.
THE SECRET SALCE BEHIND FUND SELECTION
Two Types of Major College scholarships
Just before we get in composition, let me define what i’m saying by a ‘major’ scholarship. You can find two major types We are focusing on. The foremost is the kind that promises more than just bucks. These free college funding also include unique mentoring, enrichment experiences, management development, study opportunities, embraced experiences by using a cohort connected with fellow historians, and/or entrance to an is in program. Any some of these activities might be marketed in addition to a whole (or close full) journey to college. Could possibly be anywhere from some to 52 scholarships to go around for each inbound class in various colleges in the United States (the Stamps President’s Scholarship from Georgia Tech falls straight into this category).
The second type scholarship is one of expensive or perhaps most exclusive scholarship within a particular university. It’s not unconventional to find some or 20 of these scholarships or grants sitting there with the students considered ‘the good the best’ in the newly arriving class. Requirements for line is often very scholastically focused, but is not exclusively. Bonuses beyond financing for the cost of attendance usually are hit or miss, typically miss (though sometimes these come with admission to an recognizes program).