In a healthy partnership for healthful living, ABC and Bigelow Tea joined forces this summer. A competition was set to follow two teams testing weight loss moTEAvators. The Bigelow Tea Team was on a quest to become healthy for the sake of good health. The Bridgeport Bluefish Corporate Office took on becoming healthy to avoid humiliation. The ABC Primetime Challenge Weight Loss Special, which aired December 20th, followed the story and people who took part in the event.
Any contest or challenge needs guidelines to ensure that the contestants are playing by the same rules. These are the basics that were established to make sure the end result truly showed which motivator was more powerful.
ABC established detailed guidelines for the motivation challenge.
The Bigelow Tea set guidelines.
The guidelines were made known to all and were agreed upon.
The contest and the science behind it were discussed in detail on the Livin’ La Vida Low-Carb Show with Jimmy Moore. ABC News Primetime also detailed the science at their site. ABC News also covered the story. The ABC Primetime Challenge Weight Loss Special aired on local ABC channels on Wednesday, December 20th, at 10pm, EST.
For me, leafing through a recently-released compendium of teas with many first-flush single-origin varieties is akin to salivating over those luscious photos of vegetables in a seed-seller’s catalogue: Each entry promising something new, summoning a hopeful if guarded belief in Nature and the growing conditions of my garden. What will the … Continue reading