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ABC Primetime Challenge: The Guidelines

December 22, 2006


In a healthy partnership for healthful living, ABC and Bigelow Tea joined forces this summer. A competition was set to follow two teams testing weight loss moTEAvators. The Bigelow Tea Team was on a quest to become healthy for the sake of good health. The Bridgeport Bluefish Corporate Office took on becoming healthy to avoid humiliation. The ABC Primetime Challenge Weight Loss Special, which aired December 20th, followed the story and people who took part in the event.

The Guidelines

Any contest or challenge needs guidelines to ensure that the contestants are playing by the same rules. These are the basics that were established to make sure the end result truly showed which motivator was more powerful.

ABC established detailed guidelines for the motivation challenge.

  • Goal: Lose 15 pounds in two months.
  • Ten participants per team.
  • Minimum weight allowance to participate: 175 pounds.
  • Same clothing must be worn for original and final weigh-ins.
  • Participants choose their own weight-loss strategy.
  • Scoring: Each team member earns 1 point if successfully losing 15 pounds or more at final weigh-in. No point awarded if less than 15 pounds lost. Total team points tallied to determine ultimate team winner.

The Bigelow Tea set guidelines.

  • Agree to work in team fashion.
  • Drink 3-4 cups of green tea daily.
  • Weekly weigh-ins to be conducted.
  • Weights to be posted on conference room board for tracking progress.

The guidelines were made known to all and were agreed upon.

The contest and the science behind it were discussed in detail on the Livin’ La Vida Low-Carb Show with Jimmy Moore. ABC News Primetime also detailed the science at their site. ABC News also covered the story. The ABC Primetime Challenge Weight Loss Special aired on local ABC channels on Wednesday, December 20th, at 10pm, EST.

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