In a healthy partnership for healthful living, ABC and Bigelow Tea joined forces this summer. A competition was set to follow two teams testing weight loss moTEAvators. The Bigelow Tea Team was on a quest to become healthy for one’s sake. The Bridgeport Bluefish Corporate Office who took on becoming healthy to avoid humiliation. he The ABC Primetime Challenge Weight Special, which aired December 20th , followed the story and people who took part in the event.
The challenge’s excitement and progress made news throughout our family-owned organization. Soon nineteen employees from Corporate and Operations came wanted to take on the quest of becoming healthy for one’s own sake. They agreed to abide by the established guidelines.
The Bigelow Tea Team was unofficially expanded to include these employees. Although their participation would not be highlighted on ABC’s show. A new TEAM ‘C’ also was named for all employees who elected to lose weight on their own. Without documentation of weekly weigh-ins, the total members and weight loss for this team is unknown.
The moTEAvation was spreading. Positive results were encouraging others to join in.
ABC News Primetime also detailed the science at their site. ABC News also covered the story. The ABC Primetime Challenge Weight Loss Special aired on local ABC channels on Wednesday, December 20th, at 10pm, EST.
Established in 2005, International Tea Day brings awareness to the tea workers’ contributions to the tea world and their working conditions. It has been observed annually on December 15. However, starting in 2020 it will take place on May 21. But, how exactly should one recognize it? Well, if you’re a business owner I would steer away from using this day as just another marketing opportunity. As someone in the marketing industry, I wanted to offer some other options that businesses, tea related or not, can take into consideration if they would like to honour International Tea Day.
I’ve been updating a spreadsheet on pu’erh prices on release for the past few years in order to get an idea of tea being offered to western consumers and any possible trends. The well-known popular narrative is that fresh pu’erh prices have gone up and this certainly seems true in the data. Last year the prices looked about the same as the previous year. And when and how much the price has gone up depends on how we look at this and there’s a handful of different ways to look at the data and options available (I do three here).