The tea market and the industry have made it clear that transparency is the way of the future – but what is transparency? I have been building a culture of transparency in the agriculture supply chain since 2010. At first I was a lone ranger; but now I see almost every tea company in the US is promoting some level of transparency in their marketing. There is no generally accepted definition of transparency: Which means there is no standard.
Through my experience in building Tealet, I would like to offer the industry and the consumer a New Standard of Transparency through the form of questions and information. These are the questions that are asked of any individual that would like to sell their products through my marketplace software. The ability to answer the 30 questions below is not a definite indicator of transparency (the wrong answer can be given to you), but it is a great start in building your understanding of transparency and ethics in the tea industry.
As a consumer or a business owner you have every right to ask someone that is selling you a product these questions. With the answers, you can make a more informed purchase decision without relying on outside certifications or sly marketing terms. An answer that doesn’t meet your standards or a non-answer are clues to determine if you want to support that supplier.
In the spirit of transparency I welcome anyone that has any questions or points to raise to contact me at firstname.lastname@example.org. I look forward to taking this discussion further.
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Freelance contribution by: Lucy Wyndham All tea leaves will eventually lose flavor, but properly stored dried tea leaves can keep their flavor for up to two years, depending on how fermented and intact the leaves are. Black tea leaves, for example, are more fermented than green or white teas, and will stay … Continue reading
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If you follow what gets said about prices each year, you would end up with the impression that the average price of tea has gone up. But more specifically the price at the most sought after regions (say Lao Banzhang, Bingdao) have gone completely through the roof. A lot of this narrative is anecdotal. Tales of rich Chinese buying up all the top-end product from X area. Part of it can also be seen when someone in the Sinosphere posts the maocha prices per location. These lists come with all sorts of contextual caveats, but the trend seems real. I don’t see any red flags to really doubt this storyline, but I was curious if it’d show up by looking at some of the data of prices on production by western facing vendors.